On June 7, 2019 (Friday) Widescope Advertising Agency concluded their Big Idea Workshop with a talk by guest speaker Mr. Herbert Hernandez, the Cannes and Spikes multi-awarded creative. Mr. Hernandez spoke on ideation and creative techniques in winning advertising awards. He shared his insights on the process of creating ideas, the importance of collaboration and reinforced the idea of nurturing your personal life to produce awesome work. At the end of Mr. Hernandez’s talk two groups presented their case studies on a brand chosen by the workshop’s organizing team. The studies were presented to Mr. Hernandez, of which he critiqued and chose the most promising campaign. This is the 4th workshop of 2019 for Widescope, as the agency evolves and grows many more local forums and international workshops are to be seen on the horizon.